Founder & Managing Director

Nelson’s Franchise


Dato’ Nelson Kwok is the Founder and Managing Director at Nelson's Franchise (M) Sdn. Bhd. since 1985. Nelson is the first individual in the world to develop the corn in cup concept popularizing the eating of corn from a cup instead of the conventional corn on cob in 1995. Nelson’s franchisees operate over 800 outlets spread over Malaysia and 16 other overseas countries. Transforming a sole proprietorship business into an SME, Nelson’s is a home grown Malaysian brand synonymous with its corn in cup and nutritious wholesome snackfoods.

Dato’ Nelson is currently the President of the Malaysian Retailers Chain Association actively leading its members to business missions overseas to encourage expansion of local brands abroad. Dato’ has also recently been appointed the Honorary Consul to the Republic of Mozambique in Malaysia.

Dato’ Nelson also provides sound advice on his business experience and shares the story of his success by participating as speaker and imparting his knowledge at seminars, workshops and talks at various MRCA, SME, Matrade and other events organized by Trade, Agricultural and Government Agencies.

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