The Apprentice Asia Winner

JY Consultancy & Ventures


Jonathan Yabut is the Season 1 Winner of the hit Asian reality TV show, The Apprentice Asia. For winning the show, he served 1 year as Chief of Staff of AirAsia, reporting directly to Malaysian business mogul, Tony Fernandes. Born and raised from humble beginnings in Manila, Jonathan is a multi-awarded marketing and HR professional with over 10 years of experience in telecommunications, pharmaceutical and aviation industries. In 2012, he was among the top 7 marketers of the Philippines under the age of 35 to receive the Mansmith Young Market Masters Awards.

Jonathan today is Asia’s leading motivational speaker on topics involving leadership, Gen Y workforce, and office productivity for Fortune 500 companies. He is also the author of Southeast Asia’s best-selling motivational books, “From Grit to Great” and “Fast Forward”. Apart from doing motivational talks for Fortune 500 companies, he also serves as the founder and managing director of his own marketing consultancy firm, The JY Consultancy & Ventures which offers marketing & talent solutions to Asia’s budding start-up scene.

When inspired more than the usual, Jonathan continues to dream as the next president of the Philippines after the age of 45 when he retires from the corporate world.

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